Tata Institute of Social Sciences
Centre for HRM and LR

HR 4 - Business Communications Course*

Course Teacher: Prof. Amitabh Sengupta (VF)

Credit hours: 30
* Optional Course

1. Course Objectives
“There are four ways, and only four ways, in which we have contact with the world. We are evaluated and classified by these four contacts: what we do, how we look, what we say and how we say it.”-Dale Carnegie. Communication is an essential function of enterprise. Whether written or oral, it is the conduit through which an enterprise speaks to its customers. It is the management’s mechanism for influencing employees and directing the work they do. And it is the means through which employees provide the information and feedback that management needs to make sound decisions.
This course is designed to give students a comprehensive view of communication, its scope and importance in business, and the role of communication in establishing a favorable outside the firm environment, as well as an effective internal communications program. The various types of business communication media are covered. This course also develops an awareness of the importance of succinct written expression to modern business communication.
The course specifically aims to enable the students to:
• Understand and demonstrate the use of proper writing techniques that today's technology demands, including anticipating audience reaction,
• Speak effectively and with impact
• Prepare informal and formal reports,
• Use career skills that are needed to succeed, working collaboratively, observing business etiquette, and resolving workplace conflicts.
• Manage meetings effectively and conduct proper techniques in telephone usage.
• Use e-mail optimally
• Develop interpersonal skills that contribute to effective and satisfying personal, social and professional relationships, and

2. Pedagogy

This course will be conducted in the form of lectures , presentations and experiential learning/workshop formats. It will include live situations from business environment and case discussions to facilitate experiential learning. Participants will be encouraged to do action learning in a comfortable , team ambience. The focus of the program will be to generate ability to relate learning of the various concepts to practical situations.

3. Evaluation Criteria

• Assignment : 40%
• End Term Exam: 60%

4. Course Texts & References:
Managerial Communication : Arthur Bell & Dayle M. Smith.
Effective Communication: John Adair.
Communicating Effectively: Harvard Business Review.
Business Communication- HBR Essentials: Harvard Business Press.
I am OK, you are OK- Thomas Harris.

5. Session Plan:
15 sessions. Two hours each.
1. The context for Business Communication: Facing Today's Communication Challenges. The Manager’s responsibility for communication.
2. Group Dialogue sessions.
3. Face to face communication situations.
4. Team Briefings.
5. Consultations.
6. Writing for Business Audiences.
7. Improving Writing Techniques
8. Writing Business Messages
9. E-Mail and Memorandums
10. Routine Letters and Goodwill Messages
11. Persuasive/Negative Messages
12. Proposals & Informal Reports
13. Speaking in public.
14. Corporate Story telling
15. Communicating with the outside world.